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SCE FY20 Spring 2020
Apr 10, 2021
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

SBSM 101 - Principles of Marketing
This course is designed to cover the basic concepts relating to the formulation and use of marketing strategies for products, the channels of distribution, the promotion techniques, and price. Topics covered will include marketing process, creating customer value, analyzing the marketing environment, marketing cycle, and use of the marketing mix.

Part of the:
1. Foundation Certificate in Business Administration
2. Certificate of Achievement in Sales and Marketing

Learning Outcomes: Upon successful completion of this course, the student will be able to:
1. Demonstrate marketing and its values to customers
2. Analyze the marketing environment
3. Managing marketing information
4. Design marketing channels
5. Plan communicating customer value: advertising and public relations

Admission Requirements for the above certificate(s):
1. Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A.
2. Applicants must have basic Computer Literacy

N.B. Learners need to have access to stable internet connection for the blended component

Term duration: 6 Weeks
Schedule: 2 Sessions/week - 2.5 Hrs/Session

Assessments and Attendance:
Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination.
3.000 Continuing Education Units
3.000 Lecture hours

Levels: Continuing Education

SCE Career Development Department


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