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Detailed Course Information

 

SCE FY20 Spring 2020
Feb 25, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

SBSM 204 - Strategic Marketing
This course provides learners with the fundamental skills needed to provide quality customer service. Topics covered include identifying customers, communications in customer service, coping with challenging customers, motivation, customer retention and measurement of satisfaction.

. Prerequisites Foundation Certificate Marketing.

Part of the:
* Career Certificate in Marketing
* Career Certificate in Digital Marketing

Learning Outcomes:Upon successful completion of this course, the student will be able to:
1. Identify the theory of business and strategic management.
2. Define competitive strategies.
3. Develop organizational analysis.
4. Define marketing strategies.

Term duration: 6 Weeks
Schedule: 2 Sessions/week - 2.5 Hrs/Session

Assessments and Attendance:
Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination.


3.000 Continuing Education Units
3.000 Lecture hours

Levels: Continuing Education

SCE Career Development Department

Restrictions:
Must be enrolled in one of the following Programs:     
      Marketing
      Digital Marketing
Must be enrolled in one of the following Levels:     
      Continuing Education
Must be enrolled in one of the following Colleges:     
      School of Continuing Education
Must be enrolled in one of the following Majors:     
      SCE Career Development
Must be enrolled in one of the following Departments:     
      SCE Career Development

Prerequisites:
(Continuing Education level SBSM 101 Minimum Grade of D and Continuing Education level SBSM 102 Minimum Grade of D and Continuing Education level SBSM 103 Minimum Grade of D and Continuing Education level SBSM 104 Minimum Grade of D and Continuing Education level SBSM 105 Minimum Grade of D)

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