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Detailed Course Information


SCE FY20 Spring 2020
Sep 28, 2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

SBSM 203 - Integrated Marketing Communication
This course introduces learners to the concept of Integrated Marketing Communications (IMC) in which conventional marketing has changed to include broader scope of promotional tools. Today’s marketers are thinking and planning in a way to integrate marketing communication psychology, changing environment, image and brand management, customer / audience relationship management, marketing communication planning as well as marketing communications campaigns.

Prerequisites Foundation Certificate Marketing.

Part of the:
* Career Certificate in Marketing

Learning Outcomes: 1. Locate marketing communication mix in marketing mix
2. Demonstrate the importance of integration in marketing communication
3. Analyze attitude formation role in the consumer persuasion process
4. Develop IMC budgets using different methods
5. Manage public relations, sponsorship & sales promotion tools
6. Design complete IMC plan

Term duration: 6 Weeks
Schedule: 2 Sessions/week - 2.5 Hrs/Session

Assessments and Attendance:
Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination.

3.000 Continuing Education Units
3.000 Lecture hours

Levels: Continuing Education

SCE Career Development Department

Must be enrolled in one of the following Programs:     
Must be enrolled in one of the following Levels:     
      Continuing Education
Must be enrolled in one of the following Colleges:     
      School of Continuing Education
Must be enrolled in one of the following Majors:     
      SCE Career Development

(Continuing Education level SBSM 104 Minimum Grade of D and Continuing Education level SBSM 105 Minimum Grade of D)

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