American University in Cairo

Course/Program Description:

This course is designed for senior citizens who wish to leverage their wealth of experience to become consultants, mentors, and thought leaders in their communities. Participants will gain essential skills in mentorship and consultancy, learning how to effectively share their expertise with others. Additionally, the course will provide hands-on training in building a professional digital presence, including personal branding on social media, creating engaging podcasts, and launching a YouTube channel.

 Learning Outcomes:

By the end of this course, learners will be able to:

1. Evaluate the fundamentals of consultancy and mentorship and apply them in real-world scenarios.
2. Analyze communication and storytelling techniques to enhance professional engagement.
3. Design a professional digital brand to boost online presence and credibility.
4. Formulate social media strategies that increase engagement and visibility.
5. Create a podcast by planning, recording, and distributing content to reach target audiences.
6. Setting a plan for a YouTube channel by applying best practices for content creation and audience growth.
7. Discuss ethical considerations and best practices in online mentoring to ensure responsible and effective guidance.