American University in Cairo

Course/Program Description:

Future Marketer is designed to equip young learners with foundational knowledge and practical skills in the evolving field of digital marketing, with a special focus on the integration of Artificial Intelligence (AI). This track introduces participants to how AI is transforming marketing strategies—from analyzing consumer behavior and automating tasks to generating insights and supporting creative campaign development.

In parallel with technical exposure, the track emphasizes the development of essential 21st-century soft skills. Through a structured three-session module, learners enhance their critical thinking, communication, and collaboration capabilities—core competencies for any future-ready marketer. Activities are hands-on, team-based, and scenario-driven, helping learners translate AI insights into real-world marketing ideas with confidence and creativity.

This track blends AI literacy with soft skill development to prepare participants to think strategically, engage effectively in teams, and contribute meaningfully in digital marketing contexts enhanced by intelligent technologies.

Learning Outcomes:

By the end of this course, learners will be able to:

1. Explain how AI can analyze large datasets to extract insights, identify patterns, and make predictions.
2. Evaluate AI-driven decision-making tools used in digital marketing contexts.
3. Apply beginner-friendly tools to analyze and visualize marketing data effectively.
4. Design and present a marketing idea based on AI-supported decision-making and data insights.
5. Identify basic AI-generated marketing data and explain its meaning in simple terms.
6. Analyze AI-generated insights and apply critical thinking to evaluate their potential impact on marketing strategies.
7. Critique and assess the role of effective communication in conveying AI-driven marketing ideas to diverse audiences.
8. Transform complex AI data into simple, engaging narratives and marketing concepts for non-technical stakeholders.
9. Demonstrate active listening and adaptive communication skills in team discussions to ensure AI-driven ideas are clearly understood.
10. Work collaboratively to create marketing campaigns by leveraging AI insights while integrating diverse team contributions.
11. Present a cohesive marketing concept that blends data insights with creative thinking, showcasing teamwork and clarity.