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American University in Cairo

 

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Detailed Course Information

  

Nov 22, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

BUSN 128 - Search Engine Optimization SEO

Description:

Through this 25-hour standalone certificate participants will be trained on various techniques of search engine optimization and how to create a strong online presence for different products.

 

Learning outcomes:

By the end of this course, learners will be able to

 

  • Explore the key features and functionalities of SEO tools
  • Analyze the mechanism of SEO using different tools
  • Practice using keywords for competitive analysis
  • Create different texts to measure SEO rate
  • Practice SEO for website optimization
  • Develop content for mobile SEO
  • Create content for optimizing youtube videos

 

 


2.500 Continuing Education Units
2.500 Lecture hours

Levels: Continuing Education
Schedule Types: Lecture

SCE Career Development Department

Restrictions:
Must be enrolled in one of the following Programs:     
      Search Engine Optimization
Must be enrolled in one of the following Departments:     
      SCE Career Development

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