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BUSN 123 - Certified Marketing Researcher |
Course Description: (Stand-Alone Course)
Learning Outcomes: 1. Illustrate marketing research cycle stages and components 2. Write professional research brief 3. Prepare efficient research proposal 4. Create qualities and quantitative research instruments 5. Plan and Manage marketing research projects 6. Use SPSS for marketing research data analysis 7. Prepare marketing research final qualitative and quantitative reports 8. Set key performance indicators (KPIs) for marketing research projects
Admission Requirements for the above certificate(s): Studying Marketing research course at AUC (SBSM104 or Equivalent) or passing Exemption by exam test
Term duration: 6 Weeks
Assessments and Attendance: 3.000 Continuing Education Units 3.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Course Attributes: SCE- Frozen Restrictions: Must be enrolled in one of the following Programs: Certified Marketing Researcher Must be enrolled in one of the following Departments: SCE Career Development |
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