American University in Cairo

Description:

This 20-hour certificate provides participants with the basic foundation of Crisis management. It tackles the 5 pillars of crisis management Predict, Prevent, Prepare, Perform and Post-Action and Assessment. Throughout hands-on workshops, participants will be able to set contingency plans for all operations as well as get trained on how to deal with media crises through effective social media management and efficient handling of both conference and press release

Stand Alone: A certificate will be issued upon attending the workshop.

Learning outcomes:

By the end of this workshop you will be able to:

1.     Define crisis and crisis management framework

2.     Identify the tools used to know how crisis happens and how to predict itAnalyze the elements of media crisis

3.     Practice the media crisis management tools through social media, press conference and press release

4.     Demonstrate the characteristics of crisis managers

5.     Practice contingency planning techniques and tools

6.     Develop crisis management plans for real-life organizations