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American University in Cairo

 

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Nov 22, 2024
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CGU 148 - Online Content Creation worksh
Course Description: (Stand-Alone Course)
In this 3-day workshops, you will learn the art of online content creation. You will get introduced to online content, genres and icons of online content plus understanding the nature of different platforms and their algorithms. You will practice content writing through its different forms as well as learning how to select the right content strategy for different platforms. At the end of the workshop you will have to present your own project showing your talents in online contact creation!

Stand Alone: A certificate will be issued upon attending the workshop.

Learning outcomes:

1. Identify the different forms of online content
2. Assess the algorithm of different platforms to choose the right content for each platform
3. Evaluate different content writing types
4. Set content writing strategies for business growth
5. Present online content creation final project


1.500 TO 2.000 Continuing Education Units
1.500 TO 2.000 Lecture hours

Levels: Continuing Education
Schedule Types: Lecture

SCE Career Development Department

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