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American University in Cairo



Detailed Course Information


Dec 10, 2023
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CBUS 120 - Fashion Jewelry Busn. Mngmnt

Course Description: (Stand-Alone Course)

The comprehensive program is particularly designed to help the participants start their own business in jewelry making through acquiring the knowledge and practice of the two sides of jewelry making business; to be able to start their own profitable business. The program will introduce the attendees to jewelry making and design as well as the first stages of planning and implementing their new business. Technical knowledge of manipulating metal with hammer; also, saw, file and basics of soldering will be covered. Surface decoration and pattern making will be explored as well as the fundamentals of composition for creating a collection of jewelry. Participants will get acquainted with the market of metals, tools, semi worked items, beads, stones and pearls. Assemblage will be an important aspect in combining stones, pearls and handmade metal parts with chains and closures. Drawing, concepts of design and prototyping will be integrated throughout the program. In addition to the technical side of jewelry making, participants will practice the steps of starting jewelry making business whilst taking decisions that are based on sound financial and market information.

Learning Outcomes:

By the end of this course, learners will be able to:

1. Identify the grounding of jewelry design history
2. Identify the methodology of jewelry making
3. Gather and source research for starting a collection
4. Review research and inspiration into jewelry design
5. Translate research into jewelry making
6. List the fundamental differences of successful vs unsuccessful design
7. Define basic principles of design
8. Define basic principles of composition
9. Sketch and model iterations of starting pieces
10. Use foundational jewelry making skills to handcraft their own works
11. Explore alternative materials such as wax for jewelry making
12. Source the markets for materials, goods, and services.
13. Create a collection of jewelry pieces
14. Identify the major components of starting a jewelry making business
15. Recognize the common business myth
16. Define Business Structure and needed resources
17. Recognize the importance of Purchasing
18. List methods of costing and financial Planning
19. Identify major elements in capital calculation and sources of funding
20. Assess and strengthen entrepreneurial abilities
21. Evaluate different sources and techniques of idea generation
22. Identify the components and blocks of the Business Model Canvas
23. Use the Canvas model on their project
24. Research differential apps for startups growth
25. Choose the best tools for their marketing and sales efforts
26. Create a successful business model and plan for their project

0.000 TO 12.000 Continuing Education Units
0.000 TO 12.000 Lecture hours

Levels: Continuing Education
Schedule Types: Lecture

SCE Partnership &Programs Department

Must be enrolled in one of the following Programs:     

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