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American University in Cairo

 

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Detailed Course Information

 

Apr 27, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

CGU 142 - Growth Hacking workshop
Growth Hacking is the art of modern, tech-marketing. It uses clever tools, optimized processes, psychology, and more data to get bigger, more measurable results from shorter processes. This workshop is designed to help you acquire the skills needed to start your journey as a T-shaped Growth marketer. Get the skills you need to drive continuous growth with this Growth Marketing Masterclass. Get results by implementing processes that have actually worked.

Learning Outcomes:

· Growth Hacking Foundations
· Growth Hacking Mindset
· Building a Growth Hacking Team
· The Different Types of Growth Models
· Building a Growth Process
· Conversational Growth Strategy
· Finding Your (OMTM)
· Growth-Driven Design
· CRO: The Lift Model
· LPO: Relevance & Symmetric Messaging
· Deep Dive into Customer Acquisition
· User Psychology Framework
· Improve Customer Retention Rate
· Finding the Best Traction Channels
· Growth Hacking Audit

1.000 Continuing Education Units
10.000 Lecture hours

Levels: Continuing Education
Schedule Types: Lab

SCE Career Development Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Continuing Education
Must be enrolled in one of the following Colleges:     
      School of Continuing Education
Must be enrolled in one of the following Departments:     
      SCE Career Development

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