Detailed Course Information |
May 05, 2024
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| CGU 125 - What is Blue Ocean Strategy |
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Description: Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today`s overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Tomorrow’s leading companies will succeed not by battling competitors, but by systematically creating “blue oceans” of uncontested market space rips for growth.Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans. You will learn an innovative Strategic & systematic approach for creating uncontested market space & making the competition irrelevant. Stand Alone: A certificate will be issued upon attending the workshop. Learning Outcomes: By the end of this workshop you will be able to: 1.IMPLEMENT strategic change and set clear direction 2.ACQUIRE an in-depth understanding of Blue Ocean Strategy tools and concepts 3.APPLY Blue Ocean Strategy Principles, Frameworks and Tools 4.START developing Blue Ocean Strategy for your Organization 1.000 Continuing Education Units 1.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Restrictions: Must be enrolled in one of the following Levels: Continuing Education Must be enrolled in one of the following Colleges: School of Continuing Education Must be enrolled in one of the following Departments: SCE Career Development |
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