Detailed Course Information |
Apr 27, 2024
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| CGU 118 - ROI Calculations of Different Marketing Activities |
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This workshop provides learners with a complete set of tools that are used in measuring the various marketing activities. Those tools help organizations make decisions about Marketing investment, measure its impact on business and customers as well as enhance the marketing decisions in general.
In this 4-day workshop learners will discuss the following topics:
1 Marketing Metrics in Pricing and Profitability analysis; 2 ROI calculations of different Marketing activities; 3 Brand Equity Measurement ; 4 Relationship Marketing Measurement tools; 0.500 Continuing Education Units 0.500 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department |
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