Detailed Course Information |
Nov 21, 2024
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| SBSM 204 - Strategic Marketing |
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This course provides learners with the fundamental skills needed to provide quality customer
service. Topics covered include identifying customers, communications in customer service,
coping with challenging customers, motivation, customer retention and measurement of satisfaction.
. Prerequisites Foundation Certificate Marketing.
Part of the: * Career Certificate in Marketing * Career Certificate in Digital Marketing Learning Outcomes:Upon successful completion of this course, the student will be able to: 1. Identify the theory of business and strategic management. 2. Define competitive strategies. 3. Develop organizational analysis. 4. Define marketing strategies. Term duration: 6 Weeks Schedule: 2 Sessions/week - 2.5 Hrs/Session Assessments and Attendance: Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination. 3.000 Continuing Education Units 3.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Course Attributes: SCE-BSD Courses-REG Restrictions: Must be enrolled in one of the following Programs: Marketing Digital Marketing Must be enrolled in one of the following Levels: Continuing Education Must be enrolled in one of the following Colleges: School of Continuing Education Must be enrolled in one of the following Majors: SCE Career Development Must be enrolled in one of the following Departments: SCE Career Development Prerequisites: (Continuing Education level SBSM 101 Minimum Grade of D and Continuing Education level SBSM 102 Minimum Grade of D and Continuing Education level SBSM 103 Minimum Grade of D and Continuing Education level SBSM 104 Minimum Grade of D and Continuing Education level SBSM 105 Minimum Grade of D) |
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