Detailed Course Information

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SBOM 106 - Marketing for Non-Marketing Professionals-BLND
This course is designed to provide business administration learners with a holistic overview about marketing definitions, concept and framework. The course aims at helping non-marketers understand the basics of marketing and its importance in establishing successful businesses. It includes Marketing concepts, components, segmentation and targeting, marketing mix considerations Part of the: Foundation Certificate in Business Administration and Management Learning Outcomes : Upon successful completion of this course, the student will be able to: 1. Demonstrate basic concepts of marketing and its values to customers /> 2. Identify Marketing Process components/> 3. Analyze the micro and macro marketing environment and the role of marketing information in environmental scanning/> 4. Recognize the value of segmentation, targeting, differentiation and positioning in establishing successful business/> 5. Discuss the marketing mix components; product, price, place and promotion/> 6. Identify the growth planning tools (BSG & Ansoff’s) /> Part of the: Foundation Certificate in Business Administration Admission Requirements for the above certificate(s): 1. Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A. 2. Applicants must have basic Computer Literacy Term duration : 6 Weeks Schedule : 2 Sessions/week - 2.5 Hrs/Session Assessments and Attendance : Learners are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on learners’ performance on continual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination. 3.000 Continuing Education Units 3.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Course Attributes: SCE-BSD Courses-REG Restrictions: Must be enrolled in one of the following Programs: Business Administration &Manag Must be enrolled in one of the following Levels: Continuing Education Must be enrolled in one of the following Colleges: School of Continuing Education Must be enrolled in one of the following Departments: SCE Career Development Prerequisites: SCE Standrdzd Engl Prof.Test 052 or SCE Day Stand Engl Prof. Test 052 or Continuing Education level ENGG A2D Minimum Grade of D

SBOM 106 - Marketing for Non-Marketing Professionals-BLND

This course is designed to provide business administration learners with a holistic overview about marketing definitions, concept and framework. The course aims at helping non-marketers understand the basics of marketing and its importance in establishing successful businesses. It includes Marketing concepts, components, segmentation and targeting, marketing mix considerations

Part of the: Foundation Certificate in Business Administration and Management

Learning Outcomes : Upon successful completion of this course, the student will be able to:
1. Demonstrate basic concepts of marketing and its values to customers /> 2. Identify Marketing Process components/> 3. Analyze the micro and macro marketing environment and the role of marketing information in environmental scanning/> 4. Recognize the value of segmentation, targeting, differentiation and positioning in establishing successful business/> 5. Discuss the marketing mix components; product, price, place and promotion/> 6. Identify the growth planning tools (BSG & Ansoff’s) />

Part of the: Foundation Certificate in Business Administration
Admission Requirements for the above certificate(s):
1. Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A.
2. Applicants must have basic Computer Literacy

Term duration : 6 Weeks
Schedule : 2 Sessions/week - 2.5 Hrs/Session

Assessments and Attendance :
Learners are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on learners’ performance on continual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination.

3.000 Continuing Education Units
3.000 Lecture hours

Levels: Continuing Education
Schedule Types: Lecture

SCE Career Development Department

Course Attributes:
SCE-BSD Courses-REG

Restrictions:
Must be enrolled in one of the following Programs:
Business Administration &Manag
Must be enrolled in one of the following Levels:
Continuing Education
Must be enrolled in one of the following Colleges:
School of Continuing Education
Must be enrolled in one of the following Departments:
SCE Career Development

Prerequisites:
SCE Standrdzd Engl Prof.Test 052 or SCE Day Stand Engl Prof. Test 052 or Continuing Education level ENGG A2D Minimum Grade of D

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American University in Cairo

Detailed Course Information

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