Detailed Course Information

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SBSM 102 - Consumer Behavior
This course explores the fundamentals of consumer buying behavior. The topics will discuss consumers in the market place, consumers as individuals, personality and life style, consumers as decision makers, consumers’ culture and subculture. Part of the Certificate of Achievement in Sales and Marketing Learning Outcomes:* Upon successful completion of this course, the student will be able to: 1. Analyze consumers’ rules in the market place 2. Direct motivation and values 3. Analyze personality and lifestyle 4. Evaluate organizational and household decision making 5. Use cultural influences on consumer behavior Admission Requirements for the above certificate(s): 1. Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A. 2. Applicants must have basic Computer Literacy Term duration: 6 Weeks Schedule: 2 Sessions/week - 2.5 Hrs/Session Assessments and Attendance: Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination. 3.000 Continuing Education Units 3.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Course Attributes: SCE-BSD Courses-REG Restrictions: Must be enrolled in one of the following Programs: Sales & Marketing Must be enrolled in one of the following Levels: Continuing Education Must be enrolled in one of the following Colleges: School of Continuing Education Must be enrolled in one of the following Majors: SCE Career Development Prerequisites: SCE Standrdzd Engl Prof.Test 052 or SCE Day Stand Engl Prof. Test 052 or Continuing Education level ENGG A2D Minimum Grade of D

SBSM 102 - Consumer Behavior

This course explores the fundamentals of consumer buying behavior. The topics will discuss consumers in the market place, consumers as individuals, personality and life style, consumers as decision makers, consumers’ culture and subculture.

Part of the
*Certificate of Achievement in Sales and Marketing

Learning Outcomes: Upon successful completion of this course, the student will be able to:
1. Analyze consumers’ rules in the market place
2. Direct motivation and values
3. Analyze personality and lifestyle
4. Evaluate organizational and household decision making
5. Use cultural influences on consumer behavior

Admission Requirements for the above certificate(s):
1. Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A.
2. Applicants must have basic Computer Literacy

Term duration: 6 Weeks
Schedule: 2 Sessions/week - 2.5 Hrs/Session

Assessments and Attendance:
Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination.

3.000 Continuing Education Units
3.000 Lecture hours

Levels: Continuing Education
Schedule Types: Lecture

SCE Career Development Department

Course Attributes:
SCE-BSD Courses-REG

Restrictions:
Must be enrolled in one of the following Programs:
Sales & Marketing
Must be enrolled in one of the following Levels:
Continuing Education
Must be enrolled in one of the following Colleges:
School of Continuing Education
Must be enrolled in one of the following Majors:
SCE Career Development

Prerequisites:
SCE Standrdzd Engl Prof.Test 052 or SCE Day Stand Engl Prof. Test 052 or Continuing Education level ENGG A2D Minimum Grade of D

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American University in Cairo

Detailed Course Information

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