Detailed Course Information |
Nov 21, 2024
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| SBSM 101 - Principles of Marketing |
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This course is designed to cover the basic concepts relating to the formulation and use of
marketing strategies for products, the channels of distribution, the promotion techniques,
and price. Topics covered will include marketing process, creating customer value, analyzing
the marketing environment, marketing cycle, and use of the marketing mix.
Part of the: 1. Foundation Certificate in Business Administration 2. Certificate of Achievement in Sales and Marketing Learning Outcomes: Upon successful completion of this course, the student will be able to: 1. Demonstrate marketing and its values to customers 2. Analyze the marketing environment 3. Managing marketing information 4. Design marketing channels 5. Plan communicating customer value: advertising and public relations Admission Requirements for the above certificate(s): 1. Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A. 2. Applicants must have basic Computer Literacy N.B. Learners need to have access to stable internet connection for the blended component Term duration: 6 Weeks Schedule: 2 Sessions/week - 2.5 Hrs/Session Assessments and Attendance: Learners are assessed throughout the term by tests, quizzes, assignments, projects or othermeans of evaluation. End-of-term achievement tests measure learners’ overall performancein the course. The final grade in each course is based on learners’ performance oncontinual assessment measures and the final test. Final course grades are NOT based on attendance, since in accordance with SCE’s attendance policy, learners must attend at least 60% of the class sessions in order to be allowed to take the final examination. 3.000 Continuing Education Units 3.000 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Course Attributes: SCE-BSD Courses-REG Restrictions: Must be enrolled in one of the following Programs: Sales & Marketing Must be enrolled in one of the following Levels: Continuing Education Must be enrolled in one of the following Colleges: School of Continuing Education Must be enrolled in one of the following Majors: SCE Career Development Must be enrolled in one of the following Departments: SCE Career Development Prerequisites: SCE Standrdzd Engl Prof.Test 052 or SCE Day Stand Engl Prof. Test 052 or Continuing Education level ENGG A2D Minimum Grade of D |
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