Detailed Course Information |
Nov 22, 2024
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| BPPR 101 - Professional Public Relations Program |
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Public Relations Program describes the activities of organizations to communicate effectively with their various audiences. The program is an effort to build and maintain the organization’s image. This image will enable the organization to function smoothly and productively within the society. The Public Relations professional has a primary responsibility to develop
and manage two-way communication process between many types of organizations;
corporations, non-profit organizations, government agencies and their publics.
Professional Public Relations Learning Outcomes: Upon successful completion of this course, the student will be able to: 1. Describe the evolution and the role of public relations (PR) 2. Become acquainted with the communication strategies and tactics used by practitioners 3. Analyze the public relations processes and functions carried out through different public relations specializations 4. Understand the methodology of building mutual beneficial relationships between organizations and their publics 5. Demonstrate the preparation and the process of PR 6. Construct Public Relations (PR) program for an organization. Admission Requirements for the above certificate(s): • Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG B1A • Applicants must have basic computer literacy. Term duration: 12 Weeks Schedule: 1 Session/week - 4.5 Hrs/Session Or Term duration: 6 Weeks Schedule: 2 Sessions/week - 4.5 Hrs/Session Assessments and Attendance: Learners are assessed throughout the term by tests, quizzes, assignments, projects or other - means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on learners’ performance on continual ,assessment measures and the final test. Final course grades are NOT based on attendance since in accordance with SCE’s attendance policy, learners must attend at least 75 percent .of the class sessions in order to be allowed to take the final examination 4.500 Continuing Education Units 4.500 Lecture hours Levels: Continuing Education Schedule Types: Lecture SCE Career Development Department Course Attributes: SCE-BSD BPPR/BPCE-REG Restrictions: Must be enrolled in one of the following Programs: Prof Public Relations Prog. Must be enrolled in one of the following Levels: Continuing Education Must be enrolled in one of the following Colleges: School of Continuing Education Must be enrolled in one of the following Majors: SCE Career Development Must be enrolled in one of the following Departments: SCE Career Development |
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